This ultra-violet pigmented purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde.
Best used with Violet Crush Purple Conditioner
Features & Benefits:
- Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair
- Peroxide-free
- Ammonia-free
How To Use:
- Gently massage into wet hair, lather, and rinse well.
- For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes.
- Use daily until your desired color result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush for blondes Conditioner.
- Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.